January, the month our Appassionata team really look forward to, our favourite fashion time arrives & our imaginations start their journeys filled with colours, trends, textures of the incoming Spring Summer season. There’s no time for January blues but lots of minutes spent working out new flowers, colours, foliage to use to really accessorise sets, events and launches galore.
A true highlight is always our collaboration with Brown Thomas and this year we had to dress a set created and designed by maestro Darren Feeney who was inspired by a recent Rodarte couture show. We decided to create an urban meadow with blocks of yellows, oranges and purples. The joy of this time of year is the arrival of the fluffiest of mimosa, the bounciest of broom and then the textural loves of thistle, veronica and amaranthus – all combined to accessorise the neon lit tube & steel frames. We loved how this floral infrastructure framed the top of the catwalk and really set the stage for the stunning dressings of the Brown Thomas Spring Summer season this year. Here's a film of the fabulous show : http://www.brownthomas.com/be-inspired-style-features/press-day-ss17/
Deirdre McQuillan describes the scene beautifully : http://www.irishtimes.com/life-and-style/fashion/brown-thomas-spring-summer-2017-frills-flowers-and-fairytale-flounces-1.2940226
But as you all probably know, we love to see how flowers are used as a staple textile during the Parisian Haute Couture shows where the great fashion houses transport their guests to fantasy environments to frame the beautifully crafted clothing.
Dries van Noten as usual was ahead of the game when last season he had the esteemed Japanese florist Makoto Azuma who steal the show limelight as he lined the catwalk with large obelisks of ice into which he had frozen fantastical flower arrangements. This floral version of taxidermy with 100 types of rare flowers in 23 different posies was transported from an Amsterdam flower market to a traditional icehouse in the Belgian countryside to the French fashion capital in refrigerated cars to preserve the delicate interplay between flower, light, air and water. It then melted away as models almost floated along in the dimly lit room.
For those of you who would love to create your own at home, here’s a small video of how the whole amazingness was created…
And then Dior, no stranger to having floral wonderlands as the backdrops to their shows, celebrated the arrival of their new designer, Maria Grazia Chiuri. The gardens of the Musée Rodin were transformed into a everglade wonderland placed in a maze structure for the show with benches & carpets of woodland moss & a ceiling chandeliered with leaves and crystals.
Chiuri stated that the green labyrinth was a metaphor for her working life, her clothing adding an ethereal earthiness to the world of couture with wispy straps and organically garden styled headdresses by Stephen Jones.
And then you had the complete opposite approach when Karl Lagerfeld styled his Chanel Couture show. With a silhouette inspired by Giacometti’s 1920 sculpture Spoon Woman, the colour scheme and setting referred to a twenties British interior designer Syrie Maugham. The mirrored circular runway reflected the Art Deco mirrors of Coco Chanel’s stairs in her atelier on the Rue Cambon. Statuesque bindings of the tallest most elegant arum lillies were placed on plinths to stand just above each models headheight. The minimalism of the single block arrangements juxtaposed perfectly with the maximalism of the candy pink cascade in the evening gown starring Lily Rose Depp as Karl stood proudly in front of his show.
And as we look forward to creating flower versions of the new fashion seasons for our lovely clients and luxury brands, here’s to flowers becoming such a feature of every set and stage to accessorise the spring summer time about to arrive to our shores….